Process Work: Logo Sketches
Choosing a Direction
After exploring many different options and ideas, I settled on the concept of having an E and H combine to create a globe. I felt this was a clever and effective way to communicate the idea of the Lab being a space to solve environmental problems.
Exploring Graphic Variations
Exploring Logo + Type Lockups
My Solution
Final Logo
My final logo for this project consists of 3 concentric circles with the outer circle being made of text and the secondary circle being a human hugging the center circle which is a globe. The globe itself is constructed with the initials of the organization and shows the aim of the EHLab through the relationship between the earth and humanity.
Colors and Icons
For my colors I choose to have a lighter, pastel palette in order to build on my friendly branding. I choose a lot of natural colors like greens, blue and tan to represent the environment with a splash of pink as a highlight color.
Fonts
For my fonts, I chose Quicksand as my primary and FinalSix as my secondary. Quicksand is a san-serif font with rounded edges and is the perfect font to pair with my logo as I exclusively use rounded lines for a friendly and welcoming effect.
Brand Patterns
